Touchpoints are used to enhance the behavior of our components in a variety of ways:
Which components are supported?
There are two types of Touchpoint. Choose the one that fits your use case:
The subsequent pages of this section walk you through how to configure Bound Touchpoints in a variety of cases, followed by a summary of how Unbound Touchpoints configuration differs.
Our Validation and Enrichment APIs offer a host of additional data to compliment your addresses, emails and phone numbers. For example, you can find out a household's estimated income level or an address's geographical coordinates, an email's domain type, or a phone number's type or operator name. Touchpoints are integral to enabling this additional data.
The available data can be broken down into the groups below. The subsequent pages of this section cover how to configure each group.
In addition to the standard 7-line Address object, our Experian Address Validation API also returns Metadata and Components objects:
Learn how to enable the address metadata and components within your Touchpoints.
Our Experian Enrichment API enables you to enrich a returned address with a variety of data to help you gain additional insight.
Additional licenses required
Learn how to enable the Enrichment dataset attributes within your Touchpoints.
The response from our Experian Email Validation API contains result and metadata objects, which offer additional information about a returned email, such as confidence level, verbose detail and domain type.
Learn how to enable the result and metadata elements within your Touchpoints.
The response from our Experian Phone Validation API contains result and metadata objects, which offer additional information about the returned phone number, such as phone type, operator name and whether it's a disposable number.
Learn how to enable the result and metadata elements within your Touchpoints.