Purpose

Touchpoints are used to enhance the behavior of our components in a variety of ways:

Types

There are two types of Touchpoint. Choose the one that fits your use case:

  • Bound - use with the EDQ Record Detail component. This Touchpoint type should be linked to a specific Salesforce object and field.
  • Unbound - use with our Flows components or your own custom Lightning Web Components which aren't strictly tied to a specific Salesforce object.

The subsequent pages of this section walk you through how to configure Bound Touchpoints in a variety of cases, followed by a summary of how Unbound Touchpoints configuration differs.

Additional data

Our Validation and Enrichment APIs offer a host of additional data to compliment your addresses, emails and phone numbers. For example, you can find out a household's estimated income level or an address's geographical coordinates, an email's domain type, or a phone number's type or operator name. Touchpoints are integral to enabling this additional data.

The available data can be broken down into the groups below. The subsequent pages of this section cover how to configure each group.

Metadata and Components

In addition to the standard 7-line Address object, our Experian Address Validation API also returns Metadata and Components objects:

  • Metadata - contains additional information about the returned address, such as deliverability indicators
  • Components - contains all the individual components, which make up an address

Learn how to enable the address metadata and components within your Touchpoints.

Enrichment

Our Experian Enrichment API enables you to enrich a returned address with a variety of data to help you gain additional insight.

Learn how to enable the Enrichment dataset attributes within your Touchpoints.

Metadata

The response from our Experian Email Validation API contains result and metadata objects, which offer additional information about a returned email, such as confidence level, verbose detail and domain type.

Learn how to enable the result and metadata elements within your Touchpoints.

Metadata

The response from our Experian Phone Validation API contains result and metadata objects, which offer additional information about the returned phone number, such as phone type, operator name and whether it's a disposable number.

Learn how to enable the result and metadata elements within your Touchpoints.