Product roadmap

Last updated: February 2026

This roadmap provides a snapshot of the direction and development priorities for Experian's data quality solutions. Please note, all enhancements and timings are subject to change at our discretion.

Feature
Data
Performance
Customer experience
Security
Available
Google Cloud and BigQuery
Aperture Data StudioGlobal
Expanded GCP storage support enables file ingestion and dropzone monitoring for Google Cloud Storage, similar to existing AWS and Azure capabilities. Pushdown processing on Google BigQuery database.
February
GenAI Actions
Aperture Data StudioGlobal
Efficiently explore and take relevant actions on data using generative AI to translate natural language requests into Actions and Functions.
July
Email and Phone validation
Aperture Data StudioGlobal
Verify email deliverability and phone reachability using bulk email and bulk phone validation.
May
Catalog bulk update
Aperture Data StudioGlobal
Ability to support large‑scale catalog ingestion through workflows, including data transformation, standardization, and scheduled synchronization from multiple source systems.
October
Matching capability improvements
Aperture Data StudioGlobal
Improved Find Duplicates with greater configurability, higher performance, elastic scalability, and high availability.
October
Cluster refinement
Aperture Data StudioGlobal
Review fuzzy matched records and manually adjust results for edge cases that break the established rules.
October
Building
Validate address in 250+ countries
Aperture Data StudioGlobal
Improvements to the Validate address step using a new Experian API that validates and standardizes up to 10k addresses per batch across 250+ countries.
July
Encryption using own AWS key
Aperture Data StudioGlobal
Gain enhanced protection of data and secrets with support for Amazon AWS encryption and key management services. Support for other providers is planned, reach out for info.
April
Hosted add-on functionality
Aperture Data StudioGlobal
Customers hosted by Experian will be able to access Realtime Workflows and Pushdown Processing modules unlocking additional use cases.
March
Workflow Graph engine
Aperture Data StudioGlobal
Option to improve Workflow performance using the newer Graph engine built for Hosted deployments, enabling distributed processing for high data volume workloads.
June
Catalog cypher search (Preview)
Aperture Data StudioGlobal
Search the data catalog using the Cypher scripting language, a pre-curser to full GenAI-powered natural language search.
April
Workflow scripting (Preview)
Aperture Data StudioGlobal
Create Workflows using PRQL scripts, either authored directly in the Workflow canvas or imported through a new API.
April
Planning / Investigating
Improved Performance
Aperture Data StudioGlobal
Increase data throughput through workflow processing improvements focused on streamlining specific steps and enhancing the overall engine.
Match rule tool improvements
Aperture Data StudioGlobal
Match users can optimize their blocking keys and rules with integration of the Workbench functionality into Aperture Data Studio.
Catalog pre-built data models
Aperture Data StudioGlobal
Accelerate governance onboarding and adoption with a library of industry-specific data models, which can be customized as needed.
Data Catalog Search with GenAI
Aperture Data StudioGlobal
Utilise GenAI natural language processing (NLP) models to translate human-language search requests into complex scripts and return detailed search results.
Identify data anomalies
Aperture Data StudioGlobal
Detect and act on anomalies with Catalog enhancements that automatically highlight the most interesting values and changes over time.
Available
Data dictionary
Aperture Governance StudioUK
A centralized repository of metadata made up of systems (that make up your architecture), tables, and columns (created by importing metadata from the linked systems).
Business glossary
Aperture Governance StudioUK
Collection of logical business data terms and their definition split into hierarchies to make them easier to understand, manage, and implement across the business. Shows the relationship between the logical and physical data structures.
Business impact analysis
Aperture Governance StudioUK
Assessment of the quantifiable impact of data quality issues on critical business processes.
Governance dashboards
Aperture Governance StudioUK
Reporting to review the governance implementation progress based on population of the data catalogue.
Building
Pre-defined business glossary
Aperture Governance StudioUK
Database package for standard out of the box business glossary terms, including Customer, Tenant, and Property.
Q4
Pre-defined roles and responsibilities
Aperture Governance StudioUK
Database package for standard data governance roles with structure to alert for business glossary changes.
Q4
Critical process failure detection
Aperture Governance StudioUK
A set of supporting materials on critical business process rules and how to implement them.
Q4
Planning / Investigating
System specific rules
Aperture Governance StudioUK
Pre-defined rules created for specific systems.
Pre-defined Governance conformance rules
Aperture Governance StudioUK
Rules defined to measure governance framework deployment.
Available
GenAI toolkit to simplify integration experience
Experian Address ValidationGlobal
Effortlessly generate integration-ready code for address, email, and phone validation using natural language.
Q3 2025
Smarter layout configuration for address data
Experian Address ValidationGlobal
More easily configure UK address layouts with improved grouping and consistent element naming in the Layout Management page of the Management Portal.
Q4 2025
Building
Bulk Address Validation API
Experian Address ValidationGlobal
Clean, validate, and standardize large address datasets to improve delivery accuracy and data quality.
Q1 2026
AI enhancements for global address validation
Experian Address ValidationGlobal
Improved quality and enrichment of user's global address data through AI‑powered standardization.
Q1 2026
Planning
New sources of international address and enrichment data
Experian Address ValidationGlobal
Expanded global data coverage to deliver superior, high‑precision address matching capabilities.
Available
Enhanced Phone Validation with M2M phone number detection
Experian Phone ValidationGlobal
Detection of Machine-to-Machine (M2M) phone numbers (e.g., phone numbers assigned to SIM cards in IoT devices, such as smart meters) will improve validation accuracy and expand use case coverage.
Q4 2025
Email Normalization
Experian Email ValidationGlobal
Normalize email addresses to create a consistent, canonical representation that ensures data integrity and prevents duplicate accounts when the email is used as an account name.
Q3 2025
Building
Email Validation accuracy improvements
Experian Email ValidationGlobal
Increase email verification accuracy and reduce unknown classifications to improve deliverability through enhanced email validation logic.
Planning
Improved controls for Bulk Email Validation API
Experian Email ValidationGlobal
Gain greater control over Bulk Email Validation, including search timeout configuration.
Processing capacity and speed improvements
Email Automated BatchGlobal
Increase bulk validation speed and effectiveness through higher processing capacity and improved email recognition, driven by customer demand.
Available
Data validation for Microsoft Power Page portals
Microsoft Dynamics 365 and Power PlatformGlobal
Enable data validation for Power Page used to collect customer data.
May
Geocoordinates to enable more accurate deliveries
ShopifyGlobal
Geocode enrichment for the Shopify Carrier API, enabling logistics providers to receive coordinate data with delivery addresses.
July
Token validation for Salesforce Sales / Service Cloud and Microsoft Dynamics 365 and Power Platform
Salesforce Sales/Service CloudMicrosoft Dynamics 365 and Power PlatformGlobal
Provide real-time token validation at point of entry for visible and easy to diagnose licensing queries.
July
Advanced address correction to improve check out experience through Shopify
ShopifyGlobal
Provide a secondary address validation check to correct more errors and amend information before an order is placed in the shopping cart.
Q2
Building
Advanced address correction in Microsoft Dynamics 365 and Power Platform
Microsoft Dynamics 365 and Power PlatformSalesforce Sales/Service CloudGlobal
Provide a secondary address validation check to correct more errors and amend information before the address record is saved to the system of record.
Support for Address Validation in standard Shopify editions
ShopifyGlobal
Validate addresses in any edition of Shopify, not just Shopify Plus.
Q1
Planning
Bulk cleansing of data for enterprise systems of record
Microsoft Dynamics 365 and Power PlatformSalesforce Sales/Service CloudGlobal
Enable bulk cleansing of address, email and phone data natively in Microsoft and Salesforce integrations via new Bulk Validation APIs.


FAQs

What is the purpose of this roadmap?

The roadmap is publicly available to provide you with better insight into our plans and longer-term vision. It is constantly changing as we deliver new items to market, explore new opportunities and take your feedback into account.

How frequently is the roadmap updated?

This roadmap is updated on a quarterly basis. Q1- end of March, Q2 - end of June, Q3 - end of September, Q4 - end of December

What do the tags mean?

There are two types of tags:

  • Product – the product(s) that the release applies to.
  • Region – the region(s) that the release is most relevant to, it does not specify availability for sale.

Does the roadmap show everything?

No, the roadmap shows the highlights of key releases recently delivered, currently being built or being explored for future release. If you need a more detailed view or have queries for a specific product, please contact your Account Manager to talk through in more detail.

Product roadmap disclaimer

The Building and Planning sections in the roadmap contain forward-looking statements which provide an indication of product development and exploration plans. These statements may be identified by words such as "expect", "look forward to", "anticipate", "intend", "plan", "will", or words of similar meaning. Forward-looking statements are subject to a number of risks, uncertainties and other factors. Therefore, the releases, scope and timings are subject to change at our discretion without prior warning.

More information

To learn more about our data quality solutions, please visit the website relevant to your region: